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Welcome to Wenner Media advertising specifications web site. The information presented herein is intended for use by suppliers of ad materials destined for Men's Journal, Rolling Stone, and Us Weekly publications. Here you will find file specifications, how-to instructions, mechanical specifications, contact information, and more. Adherence to these specifications and guidelines is critical to the successful reproduction of your ad.

Please review the information below which applies to all ad materials. Then, refer to the menu bar to the left for file type and publication specific information.

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Baseline Specifications

Film and native application files (i.e. QuarkXPress™,
Adobe Illustrator®, Adobe Photoshop®, In Design Files, etc.) are NOT accepted.


General:

- Accepted File Formats: PDFX1A, native application files for back-up only
- Accepted media: CD-ROM (650 MB) or DVD

- One ad per file only
- Files must be composite (all colors on one page)
- Ad orientation: right reading, portrait mode (no rotations), 100% (actual size)
- Standard trim and bleed marks must be included in all separations
- All trapping and overprints must be included in file

- All Wenner Media publications print at 133 lpi (lines per inch) and at 300 DPI (dots per inch)

-Wenner Media no longer accepts conventional CMYK films


Proof Requirements:

Contract proofs created on publication stock must be supplied with each ad. Halftone proofs, such as Kodak Approval, Matchprint™ Digital Halftone Proofs, Press Proofs, and analog Matchprints, are preferred. Contract proofs must meet SWOP standards and include CMYK color bars. Color or black and white laser proofs will only be accepted as content proofs.

Number of proofs required:
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Men's Journal = 3
- Rolling Stone = 4
- US Weekly = 7


Media Labeling:

All supplied disks must indicate the following:

- Advertiser Name
- Production Contact Information (Name & Phone #)
- Agency Contact Information (Name & Phone #)
- Vendor Contact Information

- Return Address

- Ad Number
- Issue date
- List of Contents (disk directory printout)


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